Market Scouting.

Recognize potentials.

• Which new markets and applications are particularly interesting for our company (identify diversification potential analytically)?
• How can we analytically encounter chance, our own creativity, in order to generate innovation impulses?

Based on a company's existing competencies and technologies, we can systematically identify new markets and new applications with the help of our function semantic approach and the associated intelligent algorithms. Market Scouting thus represents a kind of invention machine. We can generate innovation impulses in a targeted and analytical way, find new applications for your competencies, technologies and services that have not been thought of before. But it goes even further: We can also identify potential customers in these new markets, for these new applications and areas of use. In this way, the opportunities and potentials can be elicited with future users at an early stage.